Changing the way Fintech is built, launched and distributed with Anachron

Visit the website here to see the final outcome. The website is constantly changing as it will always be a work in progress.

Process

This is the first actual website that I developed using Webflow after taking online courses from Webflow University to master the tool.

1. Research

I started by doing a lot of research on competitors and listing the features that they had on their websites to come up with a competitive audit and the information architecture of the website.

2. Design

When it comes to the design, I used Figma first then reproduced it and made some adjustments in Webflow. It was challenging at first because it felt like I was designing the website twice thus requiring more effort to reach the final result.

3. Test & Validate

I tested the website with 3 potential customers by conducting online interviews and watching them interact with the website and saying their thoughts out loud. I then iterated on the website based on the insights I was able to gather from these interviews to validate my design decisions.

Challenges

The most difficult part was the responsiveness. But I managed to get the hang of it quickly and publish the first version of website from scratch under a month on my own as the only designer on the team.

Key Takeaway

Designing in Webflow directly is much faster than starting out in Figma.

What else?

I designed 5+ fintech products with Anachron. Roboadvisors, financial planners, admin dashboards, budgeting apps, and even a trading chrome extension.